The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
ISSN:0265-0487
|EISSN:1759-3948
|Publication Frequency:Nine times a year
|Last updated on 17 Feb 2026 / Current volume: 鋺逦 / Current issue: 缗