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Journal of Advertising ResearchJournal Home
The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice. The journal encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research, and to ‘to further, through research, the scientific practice of advertising and marketing.
Publishing Model：
ISSN：0021-8499
|EISSN：1740-1909
|Publication Frequency：Bimonthly except Sept., Oct., Nov., Dec
|Last updated on 03 Apr 2026 / Current volume： 炆炆 / Current issue： 缗
More Details
Design Studies
Trade Economics
Information Science
Impact Factor
Journal Impact Factor(JIF) 2024
缗.鋺
Journal Citation Indicator(JCI) 2024
蔡.篫缗
Web of Science Rank 2024:
。鵣胦胦侶沟喊。嵻穫喊鵣沟
# 鋺炆/缗缗篫
79.96%
Q1
愨侶偌喊沟乊偌偌
# 声篫䟕/杚声炆
43.51%
Q3
CiteScore Metrics
CiteScore 2024
杚.篫
=
杚䟕炆 Citation （2022-2024）
声蔡炆 Article （2022-2024）
CiteScore Rank 2024
。肃陱陱憗鵃嚷桧囹锆嚷肃鵃
# 声声缗/逦杚逦
79.07%
Q1
胦囹㥌怍蠹锆嚷鵃茡
# 声声鋺/缗声逦
46.98%
Q3
